As the North Queensland resources boom drives demand for local hotel accommodation in Townsville and the area’s surrounding mining and holiday hubs, SilverNeedle Hospitality has announced they will open two new properties in Townsville next month.
The Country Comfort City Oasis and Chifley Plaza Townsville will both open for business in May 2012 and will join the existing SilverNeedle owned Australis Mariners North Townsville in servicing the area’s demand for flexible accommodation options for short and long term stays.
According to Jonathan Wooller, SilverNeedle Hospitality’s Vice President of Operations,
Much of our network growth in the last 12 months has been in North Queensland and the opening of Chifley Plaza and Country Comfort hotels in Townsville will be a welcome addition, especially when it comes to meeting the demand from our key corporate and government clientele.
SilverNeedle Hospitality’s expansion in key mining regions like Townsville is a key part of the group’s growth strategy, who acquired Constellation Hotels last year.
Widely recognised as the capital of North Queensland, Townsville is one of Australia’s fastest growing economic regions and the Port of Townsville is an important export hub. It is also an important gateway to the Great Barrier Reef, Magnetic Island and the area’s island resorts.
Over the past six years, growth at Townsville Airport has soared and is now catering to over 23,000 aircraft seats each week.
Having three key brands in Townsville will be a catalyst for growth in other important mining hubs in Northern Australia such as Cairns, Bundaberg, Rockhampton and Brisbane, and will allow us to gain further traction and market share,
The Country Comfort City Oasis Townsville is a four star resort style property superbly located in the city centre of Townsville. Featuring a lagoon style pool and spa, lush tropical gardens, bbq recreation area and childrens playground , this stunning hotel offers guests an idyllic stay right in the heart of Townsville. Function and conferencing facilities are superbly catered for by the hotels on-site restaurant.
Located in the centre of Townsville, the four star Chifley Plaza Townsville will offer newly refurbished accommodation, large conferencing facilities and excellent food and beverages at ‘Stanley’s on the Mall’, the hotel’s on site restaurant and cocktail bar. Located near Palmer Street and Flinders East, guests will enjoy close proximity to both the government business district as well as the area’s entertainment and shopping precinct.
SilverNeedle’s Australis Mariners North Holiday Apartments is the only ocean front self-contained property that offers guests superb ocean views from every appartment. The two and three bedroom rooms offer 4-star luxury with ample space to enjoy a business or leisure stay. The property includes a resort style saltwater pool, spa and full size tennis court, all set within lush and tranquil tropical gardens.
SilverNeedle Hospitality is breathing new life and vitality into their newly acquired Australian hotel brands. The group’s flexible brand licensing agreements provide a swag of incentives.
The group not only provide support for the corporate, leisure and wholesale business but also full channel management integration which includes participation in the Qantas frequent Flyer Program and SilverNeedle’s own Escape Club loyalty program which extends across the Asia Pacific region.